Mashreq Business Development invades global markets with new products under the Bloom brand

Al-Maghazi: This year is witnessing a boom in the company's products in the local and export markets

Entering the Saudi market with Bab Al-Sham products after joining the white list of the Food Safety Authority

Introducing 5 new varieties of salad dressing during Gulfood 2022

30% average increase in production costs last year, and the company bore a large part of it

Mashreq Business Development has set an ambitious plan to conquer more global markets this year, by introducing new products through both of the company's two brands, Bab Al-Sham and Bloom.

Abdul Rahman Al-Maghazi, Export Manager at Mashreq Business Development Company, said that the company announced the launch of a new product at the end of last year, during its participation in the Anuga exhibition for food industries in Germany, which is herbal drinks under the brand name Bloom.

Al-Maghazi revealed the launch of nine new products; anise, mint, caraway, ginger, cinnamon, tilia, chamomile, sage, and hibiscus, in packages of 20 wicks, while packs of 10 wicks will soon be launched.

Ali stressed that the year 2022 will witness a boom in the products that the company offers in the local and export markets, as Bab Al-Sham products will be presented in a new form.

He stressed that the company intends to introduce five new varieties of salad dressing during its participation in the Gulfood 2022 exhibition, which is in great demand in global markets.

Al-Maghazi explained that the company joined the white list of the National Food Safety Authority in April 2021, which contributed to supporting the company's efforts with foreign customers and building trust faster.

He stressed that the company is in the process of exporting its first shipments to the Saudi market, with some spice products under the brand Bab Al-Sham, during the first quarter of this year, but in larger packages than those in the local market, given that the Gulf countries consume spices in large quantities.

The company seeks to send the largest possible number of its products in global markets, by increasing its production capabilities, as the company's products reach the markets of the Arab Gulf and some European countries, in addition to the continuous search for opportunities in other markets.

Regarding the Latin American markets, the export manager said that the company is looking at all the markets with which Egypt has trade agreements, including the Mercosur agreement with South American countries.

He explained that the production raw materials used by the company are medical and aromatic products. Egypt is distinguished by its abundant production and high quality, and these products are highly sought after in the South American markets.

He added the company plans to participate in one of the exhibitions scheduled to be held in Brazil during the current year, to learn about the level of the exhibition, and the nature of the products required by the Brazilian markets, provided that it will participate as an exhibitor in the coming years.

Regarding participation in the Gulfood Exhibition for Food Industries, Al-Maghazi said: "We have been participating regularly in the exhibition for seven years, since it is the second-largest food industry exhibition in the world after the Anuga exhibition in Germany, and it is the gateway to enter the Arab markets and the Gulf region."

Regarding the rise in raw materials prices during the past year, he said that 2021 was an exceptional year and witnessed many changes at the level of basic raw materials, packaging materials and international freight.

Al-Maghazi estimated the average increase in production costs between 20-30% during the past year. The company was able to absorb part of that increase and another part was charged to the price of the final product.

Maghazi Ali stressed that the company seeks to achieve the highest rate of penetration in the local and foreign markets.