Mansour Group invests EGP 100 mn to increase its production capabilities to meet the demand for its products

The company raises the share of frozen vegetables and dairy products exports to 50%

Mansour Group, which specializes in the production of frozen vegetables, juices and dairy products, is targeting a production growth rate of 10-15% during the current year, which prompted it to pump new investments to increase production lines.

Alaa Al-Wakeel, general manager of the company's international sales, said that Mansour Group has earmarked investments amounting to EGP 100 mn this year to increase new production lines and will start by one line due to the increased demand for products.

He revealed that his company is currently increasing its production capacity of frozen vegetables by 25% due to the increased demand for the company's products from foreign markets.

He pointed out that Mansour Group exports frozen vegetables to Europe and the Middle East, and juice and dairy exports are concentrated in African markets.

He explained that the increase in raw materials prices is fully charged to the final product, whether it is offered in the local market or exported, as all local and international companies do in this regard.

He said that the biggest challenges facing the company are the scarcity of some production inputs imported from abroad, but the local inputs do not have any problems.

He explained that his company aims to offer 50% of its production of frozen vegetables locally and export the remaining percentage instead of exporting only 30% of the production last year, while Mansour Group aims to increase cheese exports from 25% in 2020 to reach 50% of production.

"The increase in prices is due to the high prices of inputs, especially in products whose production inputs are imported, such as cheese, in contrast to frozen vegetables whose production inputs are from the local market," he stressed.

He revealed that his company aims to grow between 10 and 15% during the current year, whether in products offered locally or exported abroad.

He said that the opportunity that Mansour Group will exploit to increase its market share is to increase the demand for products significantly, especially since they are among the basic products in the market.

He pointed out that the company's plan aims to increase its workforce by a large percentage in 2022 to cover the targeted increase in production.